Senior growth leadership

Growth falls short when the pieces don't work together.

We connect digital marketing and customer experience into one system built for faster, more predictable growth.

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When marketing meets experience, more happens.

More customers

More revenue

More smiles

What Pathline does

Turn separate programs into a connected growth system.

Acquisition brings customers in with channels that operate in silos. Lifecycle marketing works to keep them engaged and coming back. The experience connecting them belongs to no one. Each team optimizes for its own goals and activity happens. The results don't show it.

The parts that connect

Where strategy, marketing, and experience work together.

Pathline connects the decisions that set direction, the channels that create demand, and the experiences that turn demand into customers. The work is organized around shared goals, measured against real outcomes, and built into the way your team operates.

Strategy

  • Business case & planning
  • Growth roadmap & prioritization
  • Goals, OKRs & measurement
  • Positioning & messaging
  • Customer segmentation
  • Competitive analysis
  • Customer insights & research

Marketing

  • SEO & AI search
  • Local SEO & Google Business Profiles
  • App Store Optimization
  • Paid media
  • CRM & lifecycle marketing
  • Social media
  • Marketing analytics

Experience

  • Website & conversion
  • Onboarding
  • Personalization
  • Loyalty programs
  • Product experience
  • Customer support
  • Product analytics

Who this is for

Built for growth-dependent businesses.

Whatever the business, the problem is usually the same: the growth engine has more potential than the current setup delivers.

PE portfolio companies

The clock is running on value creation. There's little visibility into what's driving growth and no shared marketing system.

Digital health

Member and patient growth is the mandate in a regulated space where speed and compliance both matter.

Digital DTC brands

Early traction built momentum through one or two channels. Now CAC is climbing, and there's no clear framework for sustainable growth.

Approach

Build a growth system that keeps improving.

Strategy focuses the work. Execution creates signal. Measurement sharpens the next move. Over time, the system gets stronger instead of starting over. When the engagement ends, your team keeps the capability, not just the deliverable.

Growth
Compounding loop
1

Find & rank

Pinpoint what moves growth the most across channels, messaging, and experience.

2

Execute

Build and refine campaigns, pages, and flows with the teams and tools in place.

3

Learn & reprioritize

Results show what's working, what's not, and where to focus next.

1

Find & rank

Pinpoint what moves growth the most across channels, messaging, and experience.

2

Execute

Build and refine campaigns, pages, and flows with the teams and tools in place.

3

Learn & reprioritize

Results show what's working, what's not, and where to focus next.

Engagements

Start where the uncertainty is.

Each engagement is built around where you are and provides a clear path to repeatable and scalable growth.

Diagnose

Growth Clarity

You can't confidently say what's driving growth or where the next dollar should go. Get a clear picture of what's working, what's holding it back, and what to prioritize first.

Build

Growth System

You know what's holding growth back but can't act on it consistently. Get the operating model and rhythm that make results repeatable and keep producing after the engagement ends.

Lead

Growth Leadership

You need someone to own growth now and a full-time hire isn't the right call yet. Get senior leadership that owns priorities, execution, and accountability over time.

Results

A track record of delivering real growth

From a startup's first users to enterprise scale, the same process delivers outcomes rather than recommendations.

0→4M
registered members

Member growth

Built the acquisition engine for a venture-backed startup, scaling the member base from launch.

2.5×
digital sales growth

Revenue growth

Owned and grew digital pharmacy sales for Walmart's health and wellness business.

2×
new-patient bookings

Patient appointments

Led the digital growth function for a multi-state network of primary care and dental clinics.

Trent Gruenwald

About

Growth led by someone who has built it before.

I'm Trent Gruenwald. For more than 20 years I've built growth for companies from their first users to enterprise scale, across regulated healthcare and consumer markets. The results above came from doing that work directly. So did the approach behind it.

Pathline is one senior operator who owns both strategy and execution. Plans get built inside the teams and tools you already have. I'll tell you what's actually holding growth back, even when it isn't what you hoped to hear, and I stay accountable for the outcome, not the recommendation.

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Let's find the gaps costing you growth.

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A 30-minute intro call. No pitch, no obligation.